20 لغت كليدي در مذاكرات بازرگاني
تاريخ : يکشنبه، 29 مهر ماه ، 1386
موضوع : كسب و كار و تجارت
Negotiate in English
1. alternatives - any other choices a person or group has, rather then agreeing with the other person or group
Example: "We can ask them to do A if we do B, but they have many alternatives."
2. arbitration - when a neutral person or group comes in to settle a disagreement
Example: "If we can’t agree by midnight tomorrow, this case will go to arbitration."
3. commitment - an obligation to do something or deliver something
Example: "We’ve made a commitment on this point. If we don’t do it, the agreement will fall apart."
4. compromise - an agreement where you get less than you want but also give less than the other person wants
Example: "If we don’t compromise, this deal will never get done."
5. concession - accepting less on one specific point in order to get something from the other person on a different point
Example: "Okay, you’ve made a concession on price, so we can make a concession on the delivery date."
6. confidentiality - an agreement that prevents either side from talking about the agreement in public
Example: "I’m sorry but our confidentiality agreement prevents me from answering your questions in detail."
7. equivalent - a proprosed agreement that is different from, but equal in value to, a previous proposal
Example: "We can’t agree to that proposal, but here we would like to suggest an equivalent package for you to consider."
8. facilitation - a process where people, called facilitators, try to make it easier for two people to reach an agreement
Example: "You may not reach a better agreement with facilitation, but you will reach an agreement faster."
9. final agreement - the results of the negotation that everyone agrees to put into action
Example: "After six long months, we now have a final agreement."
10. good faith - being honest about your intentions
Example: "If we negotiate in good faith, we are sure to reach an agreement eventually."
11. impasse - when two sides hold different positions that they are unwilling to change
Example: "We were close to an agreement but we suddenly hit an impasse over payment terms."
12. intermediary - a person who communicates between the two sides of a negotiation
Example: "They’ve been negotiating through an intermediary after that big argument last week."
13. issue - a topic that needs to be discussed in a negotiation
Example: "Money is the biggest issue in this negotiation, but resources and responsibilities are important
14. mediation - when a neutral person or group comes in to identify the issues, explore options and clarify goals
Example: "If we use mediation, it may help to move the negotiations forward."
15. offer - one or more options that is sent by one negotiator to the other
Example: "Let’s offer them a one-year service contract and see how they respond."
16. package - a combination of options that has been offered as a solution
Example: "John put this package together last night. Let’s look at each option and see if we really want to offer this."
17. party - either side in a negotiation is called a party, whether one individual or a whole group
Example: "If party A accepts party B’s proposal, then the negotiation is finished."
18. proposal - any suggestion or idea given to one party from the other
Example: "We’ll look at your proposal during the coming week and give you our response the following Monday."
19. tentative solution- an agreement that depends on some conditions, so that it might not be a final agreement
Example: "At last we’ve reached a tentative agreement. Perhaps these long negotiations will be over soon."
20. trade-off- an exchange process in which one side gives up partly on some issues in order to gain on other issues
Example: "There are always trade-offs when negotiating. You can’t win them all!"
20 عبارت كليدي در انگليسي بازرگاني
Business English Expressions
1. 800 pound gorilla - the biggest, most powerful group or company
Example: "If we follow our plan to make this new software, we’re going to have a lot of competition, including from the 800 pound gorilla, Microsoft."
2. (a rising tide that) lifts all boats - something that helps all people or all groups
Example: "We’re only number three, but the current economic growth will lift all boats, so we’re sure to make a profit this year."
3. an old hand - a person who has long experience, especially in one place
Example: "He can help us set up a company in Beijing. He’s been working in China for many years and speaks Chinese fluently. He’s an old China
4. at the 11th hour - very late, at the very last minute
Example: " ."
5. on a shoestring - with limited money
Example: "They started their company on a shoestring and built it up to one of the largest companies in the world!"
6. bring to the table - whatever you can possibly offer
Example: "I will meet with Teacher Joe’s new company to show him what we can bring to the table."
7. carve out a niche - find a special market that you can control
Example: "To succeed in this competitive world, you have to focus on part of it. Try to carve out a niche and be number one in that are."
8. deep pockets - have a lot of money
Example: "If there is a price war, we won’t win because we don’t have deep enough pockets."
9. down time - when equipment of facilities are not available, so you cannot work
Example: "There will probably be a lot of down time at the conference, so I’m bringing a lot of paperwork."
10. (draw) a line in the sand - make final conditions that cannot be changed
Example: "We have to draw a line in the sand so they will see that this is really our final offer."
11. free ride - get benefit at no cost
Example: "Of course we should make them pay for our travel expenses. WHy should we give them a free ride?"
12. from day one - from the beginning
Example: "Teacher Joe has been providing the best English-learning web site from day one!"
13. get your foot in the door - have a small opportunity that can become a big opportunity in the future, if you do good work
Example: "Right now, I just want to get my foot in the door, so they can see what I can do. Next year I hope to start moving up in the company."
14. I need it yesterday - an informal way to say it is needed immediately
Example: "Can I send that report to you later this afternoon?"
"No! I need that report yesterday!"
15. a two-way street - both people or both groups can contribute or benefit from the situation
Example: "We want to help you, but we need your help too. It should be a two-way street."
16. it will never fly - it won’t be successful
Example: "We don’t have to worry about their idea competing with ours. It will never fly."
17. it’s a jungle out there - it’s a difficult market with many, tough competitors
Example: "Do you think a new company can survise without a unique product? It’s a real jungle out there!"
18. jump through hoops - trying very hard (like a dog doing tricks!)
Example: "He’s a tough boss. All of his subordinates have to jump through hoops to prove their loyalty to the company."
19. put your cards on the table - be completely honest
Example: "I think it’s time to put all of our cards on the table. Here’s what we need..."
20. learning curve - how much time needed to learn something new
Example: "This new software has a long learning curve, so we have to give our staff enough time to learn how to use it well."